How Do Consumers Evaluate Brand-Extensions: a Five-Factor Apporach

By: Material type: ArticleArticleDescription: 3-3 pSubject(s): In: Market for ces: Formerly Published Market for ces: Journal of Management Thought
Holdings
Item type Current library Call number Vol info Status Date due Barcode
Articles Articles Periodical Section Vol.04, No.02 (Jul. 2008) Available