How Do Consumers Evaluate Brand-Extensions: a Five-Factor Apporach
Jalees, Tariq Ali, Dr. Tahir
How Do Consumers Evaluate Brand-Extensions: a Five-Factor Apporach - 3-3 p.
Brand Similarity
Brand Reputation
Multiple Brand Extension
How Do Consumers Evaluate Brand-Extensions: a Five-Factor Apporach - 3-3 p.
Brand Similarity
Brand Reputation
Multiple Brand Extension