Service Management and Marketing Managing the Moments of Truth in Service Competition
Gronroos, Christian
Service Management and Marketing Managing the Moments of Truth in Service Competition - Lexington, Ma : Lexington Books, c1990 - XXII, 298 p. : ill - Issues in Organization and Management Series .
Includes Bibliographical References and Index
002946398X
Customer Services
Service Industries Marketing
658.8 / GRO
Service Management and Marketing Managing the Moments of Truth in Service Competition - Lexington, Ma : Lexington Books, c1990 - XXII, 298 p. : ill - Issues in Organization and Management Series .
Includes Bibliographical References and Index
002946398X
Customer Services
Service Industries Marketing
658.8 / GRO