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New Products Management by
  • Crawford, Charles Merle [author]
  • Di Benedetto, C. Anthony [author]
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 8th
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Circulation Section (1)Location, call number: Circulation Section 658.575 CRA.
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Marketing Principles and Perspectives by
  • Bearden, William O [author]
  • Ingram, Thomas N [author]
  • Laforge, Raymond W [author]
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill, c2001
Online access:
Availability: Items available for loan: Reference Section (1)Location, call number: Reference Section 658.8 BEA.
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Product Design and Development by
  • Ulrich, Karl T [author]
  • Eppinger, Steven D [author]
Series: McGraw-Hill Irwin Series in Marketing
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Online access:
Availability: Items available for loan: Reference Section (1)Location, call number: Reference Section 658.5752 ULR.
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