Gronroos, Christian <br/><br/>
Service Management and Marketing Managing the Moments of Truth in Service Competition  

 - Lexington, Ma :   Lexington Books,   c1990 
 - XXII, 298 p.  : ill 
 - Issues in Organization and Management Series .
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>002946398X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Services<br/>Service Industries Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO