TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Gauzente, Claire
AU  - Tinson, Julie
TI  - Marketing Strategies a Twenty First Century Approach 
SN  - 0273651927
U1  - 658.8101 
PY  - 2004///
CY  - Harlow : 
PB  - Ft/Prentice Hall, 
KW  - Marketing
KW  - Marketing Case Studies
KW  - Marketing Research
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0-273-65192-7.pdf
ER  -