TY  - BOOK
AU  - Guiltinan, Joseph P
AU  - Paul, Gordon W
TI  - Marketing Management Strategies and Programs 
SN  - 0 07 100448 3
U1  - 658.8 
PY  - 1988///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing Management
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0 07 100448 3.pdf
ER  -