Guiltinan, Joseph P <br/><br/>
Marketing Management Strategies and Programs  

 - 3rd 
 - New York :   McGraw-Hill,   c1988 
 - XVI, 427 p.  : ill 
 - McGraw-Hill Series in Marketing .
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0 07 100448 3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI