Riley, Pippa <br/><br/>
Marketing Principles  

 - New Delhi :   Viva Books,   2011 
 - 497 p.  : ill 
 - Business Essentials Series .
<br/><br/>Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9788130917665 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIL