TY  - BOOK
AU  - Mital, Anil
AU  - Desai, Anoop
AU  - Subramanian, Anand
TI  - Product Development a Structured Approach to Consumer Product Development Design and Manufacture 
SN  - 9788131222522
U1  - 658.575 
PY  - 2008///
CY  - Haryana : 
PB  - Elsevier, 
KW  - New Products Management
KW  - New Products Marketing
KW  - Strategic Planning
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/978-81-312-2252-2.pdf
ER  -