TY  - BOOK
AU  - Blattberg, Robert C.
AU  - Kim, Byung-Do
AU  - Neslin, Scott A.
TI  - Database Marketing Analyzing and Managing Customers 
SN  - 9788184893847
U1  - 658.872 
PY  - 2008///
CY  - New Delhi : 
PB  - Springer India, 
KW  - Database Marketing
N1  - YY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/978-81-8489-384-7.pdf
ER  -