TY  - BOOK
AU  - Castellion, George
AU  - Griffin, Abbie
AU  - Kahn, Kenneth B.
TI  - The Pdma Handbook of New Product Development 
SN  - 0471485241
U1  - 658.57502 
PY  - 2005///
CY  - Hoboken, Nj : 
PB  - John Wiley, 
KW  - New Products United States Management Handbooks Manuals
KW  - Product Management Handbooks Manuals
KW  - Product Management United States Handbook Manuals
N1  - NY
UR  - https://eaklibrary.neduet.edu.pk:8443/catalog/bk/books/toc/0-471-48524-1.pdf
ER  -