TY  - BOOK
AU  - Downham, John
AU  - Worcester, Robert M.
TI  - Consumer Market Research Handbook 
U1  - 658.83402 
PY  - 1978///
CY  - New York : 
PB  - Van Nostrand Reinhold, 
KW  - Marketing Research Handbooks Manuals
N1  - YY
ER  -