Reasons for Failure of New Products InConsumer Products InConsumer Goods Industry (Record no. 726583)

MARC details
000 -LEADER
fixed length control field 00478nab a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230808s2012 |||||||f |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Biliah, Usamah Iyyaz
9 (RLIN) 678721
245 #0 - TITLE STATEMENT
Title Reasons for Failure of New Products InConsumer Products InConsumer Goods Industry
300 ## - PHYSICAL DESCRIPTION
Extent 119-129 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Launch
9 (RLIN) 738779
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Failure
9 (RLIN) 168120
773 ## - HOST ITEM ENTRY
Place, publisher, and date of publication 2012
Title Busines Review: Leadership and Ideas for Tomorrow
International Standard Serial Number 19906587
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Articles
-- 51
-- ABUL KALAM Library
Holdings
Not for loan Home library Serial Enumeration / chronology Total Checkouts Date last seen Koha item type
  Engr Abul Kalam Library Vol.07, No.02 (Jul. 2012)   19/08/2023 Articles