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E Business Strategy Text and Cases

Phillips, Paul

E Business Strategy Text and Cases - New Delhi : Tata McGraw-Hill Education, 2011 - XXV, 390 p. : ill

Includes Bibliographical References and Index

ISBN: 97811259002403

ISSN:

Subjects--Topical Terms:
E Commerce
Marketing Channels

Dewey Class. No.: 658.840285 / PHI

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